Privacy Policy

1. Introduction & Our Commitment

At The Honest Basket (“we,” “us,” “our”), your privacy is not just a legal obligation. It is a cornerstone of our relationship with you. We are deeply committed to safeguarding the personal information you entrust to us when you visit our e-commerce platform, thehonestbasket.com.

This comprehensive Privacy Policy meticulously details the nature of information we collect, the specific purposes for its use, the stringent measures we employ to protect it, and the rights you retain over your data. By accessing our website, creating an account, or purchasing our premium flavored makhana, you explicitly consent to the data practices described in this document. We encourage you to read this policy thoroughly to make informed decisions about sharing your information.

2. Scope & Information We Collect

This policy applies to all information collected through our website, mobile site, and any communications (e.g., email, customer support). We collect data to facilitate your orders, enhance your experience, and comply with legal requirements. This collection occurs in two primary ways:

• Information You Voluntarily Provide:
  • Identity & Contact Data: When you create an account, place an order, or subscribe to our newsletter, we collect your full name, email address, telephone number, and physical delivery address.
  • Financial & Transaction Data: To process your payments securely, we collect billing address details and transaction history. Please note that we do not store sensitive payment card details on our servers; these are handled directly by our payment gateways.
  • Profile & Communication Data: This includes your account password, preferences, feedback, survey responses, and the contents of your correspondence with our customer support team.
• Information Collected Automatically:
  • Technical & Usage Data: As you navigate our site, we automatically gather certain information through cookies and similar tracking technologies. This includes your Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system, and other device-specific identifiers.
  • Browsing Behavior: We analyze pages you visit, products you view, the links you click, time spent on pages, and the sequence of your browsing to understand user preferences and improve website functionality and product offerings.

3. Detailed Use of Your Information

We use your personal data solely for legitimate business purposes, which include:

• Order Fulfillment: To process, confirm, and deliver your purchases, including sending order and shipping confirmations, invoices, and updates.
• Customer Service: To provide robust support, respond to your inquiries, address complaints, and manage returns or refunds as per our policy.
• Account Management: To administer your account, verify your identity, and maintain your purchase history.
• Marketing & Communication (with explicit consent): To send you promotional emails about new flavored makhana varieties, special offers, seasonal discounts, and curated recipes. You can opt out of marketing communications at any time via the “unsubscribe” link in every email.
• Website Improvement: To analyze website traffic, user engagement, and shopping patterns, enabling us to optimize site performance, product assortment, and overall user experience.
• Security & Fraud Prevention: To monitor for suspicious activities, prevent fraudulent transactions, and protect the security of our website, business, and customers.

4. Legal Basis for Processing (GDPR & Indian Law Considerations)

We process your data based on one or more of the following legal grounds:

• Performance of a Contract: Processing is necessary to fulfill the online purchase contract between you and us.
• Legitimate Interests: For activities like website security, analytics, and direct marketing (where balanced with your rights).
• Legal Compliance: To meet our statutory obligations under applicable Indian laws.
• Consent: Where we have explicitly obtained your permission, primarily for non-essential marketing communications.

5. Data Sharing and Third-Party Disclosures

We treat your data with confidentiality and do not sell, trade, or rent it to third-party marketers. We share information only with trusted partners who assist in our operations, under strict contractual obligations to ensure data protection:

• Payment Processors: Secure financial institutions that handle payment transactions.
• Logistics & Shipping Partners: Courier services like Delhivery, BlueDart, etc., to deliver your orders.
• Cloud & IT Service Providers: Hosting platforms and analytics services (e.g., Google Analytics) that help run our website.
• Legal & Regulatory Authorities: When required to comply with a court order, governmental request, or applicable law.

We ensure all third parties implement appropriate technical and organizational security measures.

6. Data Retention Policy

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. Typically, we retain:

• Active account data for as long as your account is active.
• Transactional data for a period mandated by financial and tax laws (usually 6–10 years).
• Marketing contact data until you withdraw your consent.

Once retention is no longer required, we will securely delete or anonymize your data.

7. Your Data Protection Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure (Right to be Forgotten): Request deletion of your data under certain conditions.
• Right to Restrict Processing: Request a temporary halt on processing your data.
• Right to Data Portability: Request a transfer of your data to another organization.
• Right to Object: Object to processing based on legitimate interests or for direct marketing.
• Withdraw Consent: Where we rely on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at info@thehonestbasket.com. We will respond within 30 days.

8. Cookies and Tracking Technologies

Our website uses cookies—small text files placed on your device—to remember your preferences, keep items in your shopping cart, and understand how you interact with our site. Cookies are essential for the technical functioning of our e-commerce platform. You can control cookie settings through your browser preferences; however, disabling essential cookies may impair website functionality. For detailed information, please refer to our separate Cookie Policy.

9. International Data Transfers

As an India-based business, we primarily store and process data within India. If any service provider is located outside India, we will ensure they provide an adequate level of data protection as per applicable laws, often through standard contractual clauses.

10. Security Measures

We implement a layered approach to security, incorporating industry-standard technical and organizational measures. These include SSL/TLS encryption for data in transit, firewalls, secure servers, access controls, and regular security audits. While we strive to use commercially acceptable means to protect your data, no electronic transmission or storage method is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices, technology, legal requirements, or services. The “Last Updated” date at the top will be revised accordingly. We will notify you of material changes via email or a prominent notice on our website before the changes become effective.

12. Contact Information

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact our designated Data Protection Officer (DPO) at:

Email: info@thehonestbasket.com

Postal Address: Upper Ground, 46C S/F, Vikas Vihar, Block-C, Dwarka, Kakrola, District – South West, Delhi, PIN – 110078